🧵 Vintage4me2 – Butterick October 1946 Fashion Flyer

Step back into the exciting first full year after WWII with this delightful 16-page Butterick fashion flyer from October 1946, filled with the graceful silhouettes, tailored suits, soft dresses, and feminine styling that defined the transition from wartime utility to postwar elegance.

Produced for Chas. Fischer & Sons Co. of Watertown, Wisconsin, this colorful dealer flyer showcases dozens of Butterick patterns available during the autumn 1946 season. The illustrations capture the changing fashions of the era, featuring fitted jackets, softly tailored suits, sculpted dresses, tunic frocks, shirtwaists, peplum styles, casual day dresses, elegant black dresses, and fashionable coats.

Inside are illustrations and descriptions for numerous Butterick patterns including:

Dresses & Casuals

• 3911
• 3942
• 3933
• 3949
• 3934
• 3941
• 3908
• 3927
• 3919
• 3953
• 3902
• 3936
• 3870
• 3937
• 3932
• 3848
• 3929
• 3931
• 3952
• 3930
• 3935
• 3903
• 3938
• 3910

Suits

• 3926
• 3946
• 3925
• 3947

Coats

• 3951
• 3950

Fashion themes featured include:

✨ Casual shirtwaist dresses
✨ Softly draped and sculpted frocks
✨ Tunic dresses and tunic suits
✨ Peplum jackets and dressmaker suits
✨ Tailored business and town wear
✨ Elegant “little black dress” styles
✨ Postwar coats with fitted waists and full skirts
✨ Transitional autumn fashions bridging wartime and New Look influences

The artwork is particularly charming, showing Butterick’s distinctive late-1940s illustration style with hand-colored garments and detailed fashion descriptions, yardage requirements, and available size ranges.

⭐ Condition

Original vintage publication. Complete with 16 pages including covers. General age toning, handling wear, and light spotting consistent with age. Dealer imprint from Chas. Fischer & Sons appears on the cover. Please review photos carefully for exact condition.

💫 Why It’s Special

Fashion flyers like this were intended as temporary sales aids in fabric and department stores and were rarely saved. Today they provide an exceptional snapshot of what women were actually being encouraged to sew in the immediate postwar period. The collection of pattern numbers, illustrations, and styling advice makes this a wonderful reference for vintage fashion researchers, costume designers, collectors of Butterick ephemera, and anyone studying the evolution of late-1940s American style.

📦 Carefully packed and shipped flat.

💌 Questions are alw