Heritage Refresh: The Rider FV x Coca-Cola

Experience unreal quality and a locked-in Future Vintage silhouette. The 387023-01 is defined by its leather and suede overlays atop a durable textile base, engineered to provide a stable and supportive ride with a high-definition retro feel. The tactical "Intense Red" base is electrified by "Silver" accents and "Ivory Glow" details, acting as a primary colour story that celebrates the classic 1950s-inspired optimism of the Coca-Cola brand.

Benefits:

Designed for pro-level all-day comfort, these trainers feature the iconic Rider rubber outsole, ensuring you stay stable and supportive with extraordinary grip. The retro-styled upper provides a high-velocity look that transcends decades, while the co-branded details on the tongue and heel offer an extraordinary touch of collector-grade class. With its premium material mix, this shoe is a "first pick" for those who value authentic craftsmanship and the stability needed for a successful tackle of a busy lifestyle.

Key Features:

• Premium Leather & Suede Overlays: High-quality materials for unreal durability and a professional aesthetic.
• Future Vintage (FV) Silhouette: A high-definition blend of past design and modern construction.
• Classic Rider Outsole: Tactical lugged rubber for a successful shot at durable, multi-surface traction.
• Co-Branded Coca-Cola Details: Features iconic branding that radiates "pro-level" collaboration energy.
• Textile Base: Engineered for high-velocity breathability and lightweight daily wear.

Product Details:

• Product Name: PUMA x Coca-Cola Rider FV
• Colourway: Intense Red / Silver / Ivory Glow
• Style Code: 387023-01
• Release Date: October 2022