Why is it different: WEN cleansing conditioner is detergent-free, yet gently cleanses and moisturizes.How do I use it: Apply in four sections: crown, nape, ends on the right, and ends on the left. For hair above your ears, use a minimum of eight pumps (two pumps per section). For hair above your shoulders, use a minimum of 12 pumps (three pumps per section). For hair down to your shoulders, use a minimum of 16 pumps (four pumps per section). For hair past your shoulders, use a minimum of 20 pumps (five pumps per section). For hair to your mid-back, use a minimum of 24 pumps (six pumps per section). For thicker/coarser hair, increase amount of pumps in order to thoroughly cleanse the scalp and hydrate ends. Please see FAQ tab for more specific information and approximate pumps per bottle.

From WEN by Chaz Dean.