The Female Consumer by Rosemary Scott offers an insightful exploration into the role of women as consumers in Western society. First published in 1976 by Halsted Press, a division of John Wiley & Sons, this important work delves into the shopping behaviors, buying patterns, and social influences that shape female consumerism. Scott presents a detailed analysis of the food and non-food markets, household decision processes, and the evolving psychological and media-related aspects of women's buying habits.

This first edition book includes comprehensive chapters on the housewife's role, family decision-making, and the economic power held by women as investors and capital holders. It stands as a valuable resource for students and professionals interested in marketing, sociology, and gender studies. The volume is documented with bibliographies and indices for in-depth research. Published in English and printed in Great Britain, this edition is a classic Halsted Press publication embodying the marketing and social change narrative of the 1970s.