Successfully Doing Business/Marketing in Eastern Europe is a comprehensive guide authored by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak. Published in 2009 by Routledge, this scholarly work is part of the Routledge Studies in International Business and the World Economy series. It offers an in-depth analysis of the economic and marketing landscape in Eastern Europe, focusing on the challenges and opportunities for business success in the region. The book explores various topics, including regional economic structures, consumer behavior, industrial policy, marketing evolution, and education in Eastern Europe.
This edition is printed on acid-free paper and reflects the first publication by Routledge. It provides valuable insights for international business professionals, marketers, and academics interested in Eastern Europe's transition economies. The book includes bibliographical references, indexes, and a detailed table of contents covering key areas such as marketing strategies, economic demographics, and case studies. It is an essential resource for understanding business and marketing dynamics in Eastern European markets.