The product is a 2016-17 Panini Aficionado Power Surge #13 Artist's Proof SP Parallel trading card featuring Kobe Bryant of the Los Angeles Lakers. This exclusive card is a hologram insert with a short print run, making it a highly sought-after collectible for basketball fans and card collectors alike. The card's rarity, unique design, and association with a legendary player like Kobe Bryant add to its value and appeal within the sports trading card market.