"Avalon," ROXY Music's final studio album, featured a softer, more mature sound and gave us the now iconic single "More Than This." Avalon became another British no. 1 album that stayed in the album charts for more than three weeks and over a year.

Rolling Stone magazine wrote of Avalon: Bryan Ferry is a remarkably expressive keyboardist and vocalist whose familiar mannerisms are supported by a rich, benevolent confidence. And brass player Andy Mackay shines in a number of cameos (his oboe meditation on Ferry's "Tara" is particularly beautiful). Ten years after their debut, ROXY Music has mellowed: the occasional hard piano chords in "While My Heart Is Still Beating," for example, recall the stately mood of "A Song for Europe," but the sound is now softer, dreamier, and less resolutely dramatic. Ferry's songwriting, on the other hand, has rarely been as strong as it is now.
Every ROXY Music album was reissued by Miles Showell to Abbey Road Studios with a new half-speed recording. London. In order to reflect the audio quality, the artwork of all eight ROXY Music studio albums was revised and provided with a shiny lamination, so that every album is not just a plate, but a work of art.