Building Brand Value the Playboy Way, Hardcover by Gunelius, Susan, ISBN 023057789X, ISBN-13 9780230577893, Brand New, Free shipping in the US

"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.