Ditch the hassle of live bait and crude plastics and grab the next generation of soft plastic fishing bait with Berkley Gulp! Alive! Minnows. Designed to look and feel like the actual thing, these baits deliver realistic, enticing action that fish can't resist. Soaked in a powerful attractant, Gulp! Alive! soft bait expands your strike zone and draws in fish from greater distances. When the scent runs out, just place them back in the bucket to recharge their effectiveness. Regardless of target species or fishing technique, substitute live bait with Gulp! to catch more fish. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.