One of the best kept secrets in the MEN'S styling industry, this shampoo has been a standard for years. Roffler Blue is a highly concentrated deep-cleansing shampoo for removing excess oil and styling aids build-up. The formulation opens the cuticle slightly for thorough deep cleansing action. Controls excess oils. Use daily, lathering twice . Note: (Roffler Blue & Roffler Gold shampoos share the same base formula but have different colors added. BLUE for Gray Hair and GOLD for blond hair. Originally the color made a difference but today the color no longer come out to tone the hair.