Vintage-style cast iron Coca-Cola cash register / soda counter sign with raised lettering, ornate scrollwork, and “Drink Coca-Cola 5¢ in Bottles” wording. Pieces like this are styled after small point-of-sale signs used on soda fountain counters, general store registers, diners, and lunch counters during the 1900s–1930s, when Coca-Cola commonly promoted the familiar 5-cent bottle price.

The freestanding form suggests use as a countertop or register-top advertising plaque rather than a wall sign. It would have been placed near the cash register, soda fountain, or service counter to keep the Coca-Cola brand visible at the point of purchase.