1948 Mido Multi-Centerchrono Print Ad - Timekeeping Perfection Fifth Avenue NY

[Partial page]

THE ONLY CHRONOGRAPH WITH

"CENTRALIZED CONTROL"

Mido

MULTI-CENTERCHRONO

Waterproof! Natu-rally, if the case has to be opened or the crystal re-placed, waterproof quality can only be retained if such work is done by a competent watch-maker using genu-ine Mido parts.

Here is the only chronograph that actually looks like a hand-some watch. All hands revolve around the center-simply, clearly, easily read. All sportsmen...engineers...scientists... anyone to whom time-recording is important, will enjoy the superior craftsmanship of the Mido Multi-Centerchrono. Anti-magnetic and shock-resistant-17 jewel movement-with a 60 minute recorder. Ask to see it, at better jewelers.

Send for Descriptive Circular...Mido Watch Co. of America, Inc., Dept. B128, 665 Fifth Avenue, New York 22; 410 St. Peter Street, Montreal, Canada.

PIONEERS OF CHRONOGRAPHS WITH TIMEKEEPING PERFECTION THRU MULTIPLE PROTECTION