1976 Olympus 0M-1 35mm SLR Print Ad - Santa Monica CA Camera Cutaway Diagram

[Partial page]

A new 35mm SLR camera is shaking up the whole camera industry.

Why?

Because it's smaller, lighter and quieter than any other 35mm SLR.

And yet...

you see more in the viewfinder!

Writers in photographic magazines all over the world welcomed the new Olympus OM-1 camera. Because they knew that many photographers were getting tired of 35mm cameras that were too heavy, too big and too noisy.

Olympus reduced both the size and the weight of a 35mm SLR camera by 35%. And by using a special air damper, reduced the noise level considerably.

All this without sacrificing quality and precision. In fact the viewfinder is 70% brighter and 30% larger than comparable cameras.

By reducing size and weight Olympus made it possible for many

photographers to take their cameras with them instead of leaving them at home. And the camera was designed so even the casual photographer could get consistently superior pictures. But it's also part of a huge system of over 200 accessories, so as you get more serious, the OM-1 grows with you.

See what all the excitement is about. Visit your Olympus dealer. Feel the camera, look through the viewfinder, check out the acces-sories. If you don't think this is the most important development in serious photography in many a year, then the whole photographic industry is wrong!

OLYMPUS OM-1 The experts call it "incredible"

Marketed exclusively in the U.S.A. by Ponder & Best, Inc. Corporate Offices: 1630 Stewart Street, Santa Monica, California 90406

OLYMPUS