Expertly Crafted for Gray Hair – 12 fl. oz bottle of Purple Shampoo formulated for all shades of gray, silver, blonde and white hair Brightening Formula – Neutralizes yellow and brassy tones, leaving hair cooler and more radiant New Look, More Moisturizing Formula – Enriched with nourishing Vitamin E to strengthen and protect, and Glycerin to boost moisture, soften texture, and control frizz Daily Care, Maximum Results – Gentle enough for everyday use, promoting softness, manageability and shine Targets Gray Hair's Unique Texture – Smooths coarseness and flyaways while tackling dryness, enhancing your hair's natural texture Non-Staining Formula – Our gently toning purple pigment neutralizes brassy tones without the risk of staining your hair, hands, or shower Color-Safe – Safe for color-treated hair, maintaining the integrity of both natural and dyed strands Clean, Vegan & Cruelty-Free – Free of parabens, sulfates, silicones and phthalates Pair with Jhirmack Silver Brightening Conditioner for best results
Expertly Crafted for Gray Hair – 12 fl. oz bottle of Purple Shampoo formulated for all shades of gray, silver, blonde and white hair Brightening Formula – Neutralizes yellow and brassy tones, leaving hair cooler and more radiant New Look, More Moisturizing Formula – Enriched with nourishing Vitamin E to strengthen and protect, and Glycerin to boost moisture, soften texture, and control frizz Daily Care, Maximum Results – Gentle enough for everyday use, promoting softness, manageability and shine Targets Gray Hair's Unique Texture – Smooths coarseness and flyaways while tackling dryness, enhancing your hair's natural texture Non-Staining Formula – Our gently toning purple pigment neutralizes brassy tones without the risk of staining your hair, hands, or shower Color-Safe – Safe for color-treated hair, maintaining the integrity of both natural and dyed strands Clean, Vegan & Cruelty-Free – Free of parabens, sulfates, silicones and phthalates Pair with Jhirmack Silver Brightening Conditioner for best results