This captivating vintage print advertisement from 1979 features acclaimed jazz artist Rufus Reid, highlighting his endorsement of the Bose 802 System and Model 802 cabinets. The ad showcases a striking black and white photograph of Reid playing his 150-year-old upright bass, with Bose professional audio equipment prominently displayed. Text details Reid's illustrious career, mentioning collaborations with jazz greats like Eddie Harris, Nancy Wilson, Thad Jones, Mel Lewis, and Dexter Gordon, and references his influential book, "The Evolving Bassist." It also includes a mail-in form for the Bose Corporation in Framingham, MA.
This piece of ephemera offers a fascinating glimpse into music technology and jazz culture of the late 1970s. It appeals to collectors of vintage audio advertisements, jazz memorabilia, and fans of Rufus Reid or Bose. The advertisement measures approximately 8 x 11 inches, making it a standard magazine page size, suitable for framing or inclusion in a collection focusing on music history, iconic brands, or vintage advertising.