A luxury convenience-store bag.
SEVEN BY SEVEN is a brand that launched in 2015.
While rooted in vintage, it continues to make clothing with a unique stance—focusing not on rarity or era, but on the inherent value of the object itself.
Its backdrop is San Francisco, a city of the Gold Rush and counterculture.
As suggested by the brand name, derived from the city’s area of “7 miles × 7 miles (49 square miles),” a free perspective that isn’t bound to a specific style runs through everything.
What designer Junya Kawakami values is giving shape to today’s value by engaging with materials—without relying on manuals or fixed formulas.
It’s also an approach that doesn’t merely trace vintage of the past, but draws out a “feel” and “atmosphere” that endures across time, balanced for the present day.
The plastic grocery bag from a convenience store.
This model was born from the idea of reconstructing that simple, familiar everyday form using premium materials.
The motif is familiar. But the tailoring is something else entirely.
The material used is Turkish sheep leather.
Turkey is known as a country with a thriving sheep-leather industry and is also recognized as a production area for mouton products. It has fine fibers, combining lightness with suppleness.
Taking advantage of those characteristics, the leather is skived down to an extremely thin thickness of about 0.3mm.
By bringing out the material’s natural qualities to the fullest, it achieves a lightness you wouldn’t imagine from its appearance.
This thinness creates overwhelming lightness and an airy presence reminiscent of a nylon bag.
Yet the moment you touch it, you feel the smoothness and deep, nuanced texture that only genuine leather can offer.
No excessive reinforcement or decoration is added.
Trusting the material’s strength and flexibility, it stands on a minimal structure.
This is SEVEN BY SEVEN’s distinctive approach.
From afar, it looks like a convenience-store bag.
Up close, delicate leather shading and a carefully calculated balance emerge.
It is the most sincere possible homage to the most familiar bag in everyday life.