World-Class Telecommunications Service Development, Hardcover by Ward, Ellen, ISBN 0890069220, ISBN-13 9780890069226, Like New Used, Free shipping in the US

An analysis of the process of introducing new goods and services in the telecom industry by the woman responsible for introducing ISDN. The author looks at product development orientation, the network service and service delivery views of product development, opportunity analysis, determining feasibility, product definition and design, the service delivery process, process development, and managing the product once product launch has passed. Annotation c. by Book News, Inc., Portland, Or.