Paris Hilton Love Rush is a romantic floral fragrance. Notably, it is the actual scent Paris Hilton wore on her wedding day in November 2021. Developed by perfumer Clement Gavarry of Firmenich, it was created to capture the "euphoric rush" of falling in love.

Love Rush belongs to the Floral Woody Musk family and is often described as sparkling, feminine, and sophisticated.

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