The fridge is your film’s best friend. Temperature affects how Polaroid film works. To keep your film in shape for shooting, we recommend storing it in the fridge (not the freezer) and allowing it to reach room temperature (13-28°C / 55-82°F) before loading it into your camera.

Whether you’re using natural sunlight or a studio set-up, always shoot with the light behind you, or to your side. If you face the camera into the light, your photos can end up dark and blown out. We also recommend to always use the flash to get great results — even if it’s a sunny day.

You need light to get the best photograph, but you need darkness to let it work its magic. When you take a photograph, thousands of chemical reactions take place within that small film frame. To get the best result, let your photograph develop face down in a warm area that’s shielded from light.