Discover long-lasting comfort for dry and sensitive skin with E45 Moisturising Lotion. This light, perfume-free moisturiser is suitable for the entire body, including the delicate skin on your face, and is ideal for daily use. Its fast-absorbing formula delivers lasting hydration to keep your skin soft, supple and well protected throughout the day. As a gentle alternative to aqueous cream, it helps your skin retain moisture, soothe discomfort, and can even ease chilblains and frost bite symptoms when needed.

Dermatologist-tested and dermatologist-approved, E45 Lotion is designed with sensitive skin in mind. Free from fragrance, it’s clinically proven to help protect against dryness, smooth roughness, reduce redness and diminish flaking. With regular use, many see a visible improvement: redness can lessen and extremely dry, irritable skin can feel calmer within two weeks of daily application.

Key comforting ingredients include a purified, hypoallergenic lanolin derivative renowned for its deep moisturising properties. The light, non-greasy texture absorbs quickly to leave skin feeling soft and hydrated without sticky residue. The convenient pump dispenser makes dosing easy and clean, so you can apply evenly every time.

Gentle enough for daily use on very dry and sensitive skin, this versatile lotion is suitable for the whole family—including babies over 3 months. It’s the practical, fuss-free skincare solution that fits into busy lives, providing dependable moisture when you need it most.

Quality skincare you can trust, every day. For six decades, E45 has stood for expertise in dry and itchy skin, offering reliable solutions for eczema, psoriasis, ichthyosis and other dryness-related concerns. Our products are developed to work with your skin’s natural balance, delivering effective care with minimal effort.

A brief look at our heritage: E45 Cream debuted in 1952 after customer requests for a soothing, protective product. By 1963, medical professionals recognised its benefits for dry skin, and it was brought to pharmacy shelves in 1980. Since then, we’ve continued to listen to patients and healthcare professionals alike, refining and extending our range to support daily skincare routines.

If you’re seeking a dependable, dermatologist-tested moisturiser that delivers real comfort without overpowering scents, E45 Moisturising Lotion is an excellent choice. Add it to your daily routine and enjoy hydrated, calmer skin with visible results over time.

Directions for use: Apply to clean skin as required, focusing on particularly dry areas. Use daily for best results. Suitable for adults and children over 3 months.

Pack size: 500 ml.



BrandE45