New Ray Novelty dolls, particularly popular in the early 1990s, are small (approx. 2.5-inch) articulated, vintage plastic figures, often featuring molded hair and simple painted outfits. These collectible figures were frequently sold as part of playsets, including themed playground, farm, or, in some cases, skateboard-related, and were made in the United States. 

Key details about New Ray Novelty figures and related products include:

• Era & Type: Vintage 1991–1990s articulated dolls, often representing children, featured in sets like playground, sandbox, or summer themes.

• Design: Small, articulated plastic figures, often featuring simple, colorful painted outfits and molded, painted hair.

• Other Collectibles: New Ray produced a wide range of other novelties in the 1980s and 1990s, including small plastic animal figures (like Dachshunds), wind-up toys (e.g., dinosaurs, insects), and large, detailed farming or western playsets.

• Brand Context: They are associated with the brand New-Ray, known for producing a wide range of die-cast models, such as cars and motorcycles, alongside these smaller collectible figures and sets. 

The dolls are currently sought after as retro, nostalgic collectibles on secondary markets

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