Avanti, derived from the Italian words for "forward" or "advance," perfectly embodies the remarkable story of this iconic car. Discover the captivating journey of the Avanti, starting from its inception in South Bend, Indiana, to its present-day presence in Cancun, Mexico. Immerse yourself in this American classic's evolution through original source documents, factory photographs, corporate records, advertisements, and captivating firsthand accounts. Designed by the legendary Raymond Loewy and his associates for Studebaker, the Avanti shone brightly during its brief tenure (1963-1964) before Studebaker's departure from the automobile manufacturing industry in the United States.

Despite numerous transitions of ownership and five production locations, the Avanti has endured, maintaining a devoted customer base for over 45 years as a luxury specialty car. Discover the fascinating individuals and companies that have kept the Avanti alive throughout its remarkable history.

Author John Hull, a lifelong enthusiast who hails from Bridgeport, Connecticut, developed an unwavering passion for the Avanti at the age of 11 when he first encountered it in 1962. Having worked for Avanti Motor Corporation in Villa Rica, Georgia, from November of 1999 to July of 2001, Hull brings a wealth of knowledge and experience to the narrative. He is a proud member of esteemed automotive organizations such as the Society of Automotive Historians, the Avanti Owners Association International Inc., and the Studebaker Drivers Club.

Travel back in time and explore the Avanti's captivating journey spanning nearly 45 years and various iterations. Delve into the rich history of this exceptional automobile through factory photographs and meticulously curated materials. Embark on a photo archive journey that traces the Avanti's origins with Studebaker in 1961 to its latest productions in 2007, built in Cancun, Mexico. Experience the evolution of this automotive icon through eight sections that highlight key ownership changes and significant milestones. Marvel at the original Avanti in the Studebaker factory captured in numerous captivating photographs.