The W7 It's Glow Prime Radiant Primer designed to enhance the application and wear of foundation. 

Key Features:

Nude Shimmer Formula: The primer has a nude shimmer formula, suggesting that it provides a subtle shimmer or glow to the skin. This can contribute to a radiant and illuminated complexion.

Blurs Imperfections: The product is designed to blur imperfections, creating a smoother base for the foundation. This can help even out the skin tone and texture.

Natural, Glowing Finish: The primer aims to provide a natural, glowing finish. This suggests that it enhances the skin's natural radiance without looking overly shiny or artificial.

Watermelon-Scented: The primer has a watermelon scent, adding a sensory element to the application. Scented products can provide a pleasant experience during makeup application.

Cruelty-Free: This product is cruelty-free, meaning it has not been tested on animals. This is a feature appreciated by individuals who prioritize cruelty-free beauty products.

How to Use/Apply:

Application Order: Apply the primer after moisturizing your skin and before applying foundation. This is a common order in a makeup routine as it helps create a smooth base for foundation application.

Amount: Use a pea-sized amount of the primer. This is usually sufficient to cover the face evenly.

Application Method: Gently work the primer into your skin with your fingertips. This helps ensure even coverage.

Foundation Application: After applying the primer, follow up with your foundation. Buff the foundation onto your skin for a seamless finish.

This primer seems to offer a combination of cosmetic benefits, providing both a visual enhancement (shimmer, blurring imperfections) and a sensory experience (watermelon scent). If you have specific skin concerns or conditions, it's always a good idea to do a patch test before applying new products more broadly.

Enjoy your radiant and glowing makeup look!