The product is a Pokémon XY Black Star Promo featuring M Blaziken EX and M Swampert XY87 cards. These EX cards are part of the XY set and showcase the Pokémon characters Swampert. The Black Star Promo adds rarity and collectibility to these speciality cards, making them sought after by Pokémon TCG enthusiasts and collectors looking to enhance their collections with unique and powerful cards.