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Super-Sharp 16.1 MP Photos : The 16.1 MP Super HAD CCD sensor captures tack-sharp images with rich color and fine detail—ideal for large prints or tight crops.
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8× Optical Zoom + 32× Clear Image Zoom : Sony’s high-quality 8× optical zoom lens (25-200 mm) brings distant subjects up close; Clear Image Zoom doubles the range without the pixelated look of digital zoom.
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Optical SteadyShot™ Image Stabilization : Minimizes blur from camera shake, giving you crisp handheld shots even in low light or at full zoom.
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Intelligent Auto & Scene Recognition : The camera automatically chooses the best settings for 33 scene types—portrait, night, macro, pet, beach, snow, and more—so every shot is optimized.
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720p HD Movie Mode : Record smooth 720p HD videos with stereo sound; one-touch recording button lets you switch instantly from stills to video.
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Sweep Panorama & Picture Effects : Create breathtaking 360° panoramas in one press, or add creative filters (Toy Camera, Partial Color, Soft Focus) for Instagram-ready images.
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Bright 2.7" LCD & Simple Menus : Review your shots on the 230 k-dot LCD; intuitive menus make the W730 perfect for beginners and travelers.
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Slim, Pocket-Size Design : At just 19 mm thin and 117 g, the metal-bodied W730 slips easily into any pocket or purse—always ready for spontaneous photos.
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USB Charging & SD Card Support : Recharge via any USB port and expand memory with SD/SDHC/SDXC cards up to 128 GB—no proprietary cables needed.