The product is the Kidrobot Naruto Shippuden x Sanrio Hello Kitty Badtz-Maru as Itachi 13-inch plush. This plush is part of a collaboration between the worlds of Naruto Shippuden and Hello Kitty and Friends.

The plush depicts the character Badtz-Maru dressed as Itachi Uchiha from the Naruto series.

It was released as part of a 20th-anniversary collection for Naruto.

The plush is approximately 13 inches tall.