1877 JOHN WHITE-SHETLAND WAREHOUSE, 10 Frederick St, EDINBURGH An Early business Card from the firm.

WHITE (JOHN) & CO., The Shetland House, 30 and 32, Frederick Street, Edinburgh. Hours of Business: 9 a.m. to 6 p.m.; Saturdays, 9 a.m. to 1 p.m. Established in 1830 by W. B. Mackenzie; succeeded by John White in 1860. Present Principal: William Ramsay (nephew), since 1885. Claim that the founder was the first to introduce to the world the great merit of Shetland Wool. Premises: Formerly at 10, Frederick Street. Removed to 30 and 32, Frederick Street. Speciality: The Shetland Woollen Shawls for which the house is noted, and Shetland Underclothing, and Shetland Rugs and Blankets. The Shetland, Woollen Goods are known all over the world for their great warmth and little weight. They are made in the peasants' cottages, and are the sole source cf income to the knitters, of whom generations have knitted directly for the firm. Connection: United Kingdom, Foreign, Colonial. (Universal Trade.) Telephone: No. 2270 Central. Telegraphic Address: " Shetlands, Edinburgh." Bankers: National Bank of Scotland, Ltd.

John White’s Shetland Warehouse began sourcing Shetland lace almost a year before the 1886 Edinburgh Exhibition, liaising with Sandison in Unst to ensure he had the best knitters on the island producing the finest and most aesthetically appealing articles available to be displayed on his stand