'The Wildest Ride' tells the story of NASCAR's remarkable rise under the auspices of Big Bill France from rogue outfit to corporate darling - equal parts southern grit and Madison Avenue spectacle - whose television rights recently for an astronomical $2.8 billion. Menzer also profiles the many superstar drivers who have dominated the sport, men as unpredictable as they are fearless, including: Junior Johnson, Curtis Turner & Joe Weatherly, Cale Yarborough & Bobby Allison, David Pearson & Richard Petty, Dale Earnhardt.