Deluxe: How Luxury Lost Its Luster
<b>“With <i>Deluxe: How Luxury Lost Its Luster</i>, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.”</b> <b><b>—<i>New York Times</i></b><br /><br />From the author of <i>Fashionopolis: The Price of Fast Fashion and the Future of Clothes</i></b> <br /><br />Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. <i>Deluxe</i> is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.