Marshall McLuhan’s Understanding Media: The Extensions of Man is one of the most influential works in media and communication theory. Originally published in 1964, this groundbreaking book explores how different forms of media — from print and television to the telephone and beyond — act as "extensions" of human senses and capabilities.

With his famous phrase “The medium is the message,” McLuhan argues that the characteristics of a medium shape human experience more profoundly than the content it delivers. A visionary thinker ahead of his time, McLuhan analyzes the effects of technology on culture, perception, and human behavior in a way that still resonates today.

This vintage edition is a collectible snapshot of one of the most provocative books of the 20th century, perfect for those studying media theory, cultural studies, or the digital age's philosophical roots.