The product is a lot of fifty football cards, including rookies, base cards, and inserts. These are sports trading cards specifically focused on football, making them ideal for collectors or fans interested in building their collection. The inclusion of rookies adds value to the lot, as these cards often feature up-and-coming players who have the potential to make a big impact in the sport. Whether you're a seasoned collector or just starting out, this lot offers a variety of cards to enhance your collection.