• RICH PLUM Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, 100% Grey Coverage, Warm Plum Hair Colour, For All Hair Types. Smart Beauty
  
  
• TRANSFORM dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure
  
  
• DARKEST PLUM PERMANENT HAIR DYE; for a full head of colour, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women 
  
  
• VEGAN, CRUELTY-FREE plum hair dye. Using UK and European approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection
  
  
• MESS-FREE APPLICATION. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
  
  
• SMART BEAUTY is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact
  
  Smart Beauty Rich Plum is a long-lasting permanent hair colour hair dye kit offering plum hues. Its unique formula includes anti-breakage Plex hair care, which fortifies hair strength and condition while colouring, reflecting the brand's British heritage and commitment to high-quality, satisfying hair care products. The dye is designed to be gentle, aiming to minimise damage thanks to the anti-breakage Plex Hair ingredients, but a strand test is recommended to ensure hair integrity. For even application, start at the roots, comb through to the ends, and ensure a consistent spread of colour for a uniform look. The plum hair dye product boasts excellent coverage for grey hair and is suitable for use on various hair types, including chemically treated and different textures like Afro and Asian hair. This hair colour for women provides a rich, enduring shade, and is equally suitable as a natural plum hair dye for men. The hair dye is also a vegan product, aligning with ethical beauty standards by being free from animal-derived ingredients and cruelty-free. Smart Beauty Rich Plum permanent hair dye can be left in the hair for 30 minutes according to the enclosed simple instructions. In the case of bleached or previously coloured hair, follow the specific guidance provided to achieve optimal results. If you're concerned about a possible reaction to the product, it's vital to perform a patch test 48 hours before full application and consult a medical professional if any adverse reactions occur. To maintain the intensity of the plum colour, it is advised to use hair colour-protective hair care products, limit washing, and reduce sun exposure. This careful maintenance will help preserve the vibrant colour amber and the health of your hair after using Smart Beauty hair dye plum permanent.