How to Manage a Successful Press Conference by Ralf Leinemann (English) Hardcover
Condition: Brand New
ISBN-13: 9781138463509
Book Title: How to Manage a Successful Press Conference A Gower Book
Publishers: Routledge Taylor & Francis Group
UPC: Does not apply
ISBN: 9781138463509
EAN: 9781138463509
Publication Year: 2017
Type: Textbook
Format: Hardcover
Language: English
Publication Name: How to Manage a Successful Press Conference
Author: Ralf Leinemann
Publisher: Taylor & Francis Ltd
Item Width: 6 1/4" Item Height 9.5" Item Thickness 1/2"
Subject: Marketing
Item Weight: 1 lb 3 oz
Pages 253
This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation.