A rare surviving issue of Efficiency, the promotional house-organ magazine published by The Lent & Graff Co., a New York printing and engraving firm at 137–139 E. 25th St. Dated April 1914, this issue was distributed to prospective clients — advertising managers and catalog buyers — to demonstrate the firm’s technical capabilities and win business. Contents include a technical article on the company’s proprietary “Antique Tone” halftone process for printing fine-screen images on uncoated antique paper stock; an essay on cover design titled “The Importance of the Cover”; a page of period business humor and one-liners (“All Sorts”), illustrated with a printer’s-devil vignette; and a full-page duotone advertising illustration of two children with a toy wagon, printed “by Permission of John Wanamaker” as a sample of the firm’s color halftone work. The rear cover carries a paper-stock notation identifying the sheet as 25x38–110 White Cameo, A Warren Standard, supplied by Henry Lindenmeyr & Sons of New York — useful documentation for historians of the American paper and printing trades. String-bound self-wrappers with cover illustration by an unidentified artist (monogrammed). Wear as described; complete text and illustrations. A genuine window into early 20th-century American advertising, graphic arts, and printing-trade self-promotion, with an incidental Wanamaker department-store tie-in.

Some wear to covers and dogearing but all present.