Nexxus Color Assure Vibrancy Shampoo for Color Treated Hair, 33.8 fl oz
Hair is made up of protein. Every touch, every treatment, every style you loveit all rewrites your hairs protein. When protein is damaged, hairs look and feel is compromised. Thats why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hairs protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatmentslike bleach, highlights, and dyeswith high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity. Over time, this damage compromises optical clarity and allows color molecules to diffuse when hair is exposed to water, accelerating fade. As a result, colored hair can appear dull, flat, and lifeless. Color Assure, our vibrancy and anti-fade collection, is powered by CHROMABOND SEALER technology with citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier. This advanced shampoo for color treated hair and conditioner for colored hair system combines citric acid bond strengtheners with ionic sealing technology to repair color-induced damage and create a smooth, reflective surfaceso your color stays vibrant, multidimensional, and radiant for up to 40 washes. Nexxus, the protein science behind powerful hair since 1979.
- COLOR VIBRANCY FOR UP TO 40 WASHES: Color Assure shampoo and conditioner protect against color fade for up to 40 washes, helping colored hair maintain vibrant-looking color between wash days.
- 3.3% CHROMABOND SEALER TECHNOLOGY: This shampoo for color treated hair helps maintain color depth, chromatic radiance, and tone with CHROMABOND SEALER Technology and citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier.
- LOCKS IN COLOR + SMOOTH & SOFT FINISH: The shampoo and conditioner system helps prevent color stripping or fading and deliver long-lasting radiance and shine in one use. Color Assure system detangles and reduces frizz for smooth soft hair.
- MOISTURE BOOST + IONIC SEALING COMPLEX: This color care shampoo adds hydration for softness and manageability; creates a hydrophobic layer to protect color molecules.
- SULFATE-FREE SHAMPOO + CONSUMER-VALIDATED: 0% Sulfates; 94% of consumers agree: Nexxus system protects my colored/highlighted hair Based on a Home Use Test with 114 consumers on 12/1/24