Characters and package design by Ron Rege, Jr.

New York, NY, December 9, 2004 - It's not easy being a vinyl toy. Or at least not a limited-edition Ron Rege, Jr. vinyl toy. Agony, aches and adversity mark each day in the life of Rege, Jr.'s winsome characters, who made their first appearance in two dimensions on Ouchthewebsite.com. Brave siblings, the Ouch! Twins are hounded but undeterred by a phantasmagorical Agitator of pain. The Ouch! Twin toys are brought to life in three dimensions by groundbreaking art-toy-makers Critterbox. The toys grew out of the Ouch! Twins comic series by Ron Rege, Jr., which chronicles a boy and girl (fraternal twins) navigating the perplexing chaos of their everyday lives. The Agitator is a mysterious creature who is above and beyond good and evil, but who is most definitely intent on hurling all the slings and arrows of painful misfortune. The characters are embodiments of Rege, Jr.'s sublime and idiosyncratic vision of a world caught in the delicate balance between pleasure and pain.

Comic and toy fans can to get a free limited-edition Ouch! Twin, from November 26th - January 6th. But if you want one of the Ouch! toys, you're going to have to make a run for it! First run giveaway of the dolls lasted only two hours! Coupons are available for download at ouchthewebsite.com now through January 6th.

Critterbox will manufacture the beautifully packaged toys - each in a cylindrical box with original illustrations by Ron Rege, Jr. - in strictly limited edition: 500 Agitators and fewer than 1,500 each of Ouch! Twin boys and girls. Tylenol Ouch! has partnered with cutting edge designer toy stores to distribute the toys in just three cities across the country - Los Angeles, New York City and San Francisco. To get one of the free Ouch! toys, collectors will need to bring an Ouch! coupon to one of eight participating stores, which include: Giant Robot and Meltdown Comics & Collectibles in Los Angeles; KidRobot and Toy Tokyo in New York City; and Giant Robot, DoublePunch, Super 7 and KidRobot in San Francisco.