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Art of the Label by Robert Opie Designs of the Times w/ dust jacket
Art of the Label by Robert Opie w/ dust jacket
Art of the Label
Robert Opie
Hard Cover with Dust Jacket
144 pages
Copyright 1977
CONTENTS
INTRODUCTION
ORIGINS AND DEVELOPMENT
1211
DESIGN
1361
HEALTH AND BEAUTY
MEDICINES ' PERFUMES ' TOILETRIES
1541
DRINKS
EARLY SPIRITS ' WHISKY ' GIN ' COCKTAILS
WINE ' BRANDY AND RUM ' BEER ' SPA WATER
SOFT DRINKS AND SQUASHES - COFFEE
TEA AND HEALTH DRINKS ' COCOA
1721
SWEET APPEAL
CONFECTIONERY CHOCOLATE
COOKIES ' CAKES
1261
FOOD FOR ALL SEASONS
MEAT EXTRACTS ' OILS. VINEGARS AND SAUCES
CHEESE ' JAMS AND MARMALADES ' MUSTARD
CANNED FOODS ' DATES FRESH FRUIT
liosi
LIGHTING UP
PIPE TOBACCO CIGARETTES
CIGARS - MATCHES
11161
HOME AND AWAY
DISINFECTANT ' POLISH AND VARNISH ' STARCH
INK AND GLUE ' STATIONERY ' LUGGAGE
FIREWORKS AND CRACKERS ' GAMES ' CLOTHES
CLOTH ' TWINE
11401
COLLECTING
11431
BIBLIOGRAPHY
INDEX
he paper label must be one of the most abundant of art forms and, taking into account the number of people it reaches, one of the most influential. Most labels are printed for use in their country of origin only, but when a product is exported its printed label can travel to the four corners of the world. By road, rail, sea, and even by camel, the art of the label has been taken far afield on tins of cookies, mustard and canned fruits. For many people, this would have been their first sight of color printing. Many labeled products were distributed in foreign parts by the European powers of the nineteenth century. At first, the colorful and exotic imported brands must have caused much interest abroad, since they reflected a very different way of life. But over time the products became part of the daily scene, so much so that when the makers of Camp coffee decided to alter the label design there was an immediate outcry in India.
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