The philosophy
Colour should enhance, never compromise. Dexe was created for those who demand beautiful, natural-looking results without exposing their hair to the harsh chemistry of traditional dyes.
Enriched with pure Moroccan argan oil and a proprietary blend of botanical plant extracts, this 3-in-1 formula simultaneously colours, cleanses, and conditions — restoring your hair’s natural vitality with every wash. The result is a rich, dimensional dark brown that looks grown-in, not applied.
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Six reasons to choose Dexe
Botanical formula
Herbal extracts nourish from root to tip while delivering rich, lasting colour.
Argan oil enriched
Cold-pressed argan oil seals each strand for softness and luminous shine.
100% grey coverage
Complete, even coverage from first to last strand — no patchy results.
Twenty-minute result
Full colour achieved in the time it takes to shower. No waiting, no salon booking.
No dark skin staining
Advanced formula stays on the hair, not the skin — clean results every time.
Paraben-free
Free of parabens, ammonia, and aggressive chemicals — kind to sensitive scalps.
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A different kind of colour
Conventional dye
- Ammonia and harsh developers
- Bowls, brushes, and mess
- 45–90 minutes of processing
- Strips moisture from hair
- Risk of skin staining
- Brittle hair over time
Dexe Argan shampoo
- Plant-based, paraben-free blend
- Apply directly — no tools needed
- Complete in twenty minutes
- Conditions as it colours
- No dark skin staining
- Stronger, softer hair with use
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The ritual — four steps
I
Prepare. Put on the included protective gloves. Your hands remain spotless throughout.
II
Apply. Dispense directly onto dry or damp hair. Work through from root to tip with your fingertips.
III
Nourish. Massage gently for 10–15 minutes, ensuring full coverage across every section.
IV
Reveal. Rinse thoroughly with warm water. No further conditioner required. Discover your result.
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Key ingredients
Moroccan argan oil
Rich in vitamin E and fatty acids, argan oil deeply conditions, reduces frizz, and imparts a natural luminosity to every strand.
Botanical plant extracts
A proprietary herbal blend strengthens the hair shaft, soothes the scalp, and promotes healthy, resilient growth from the root.
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Product details
BrandDexe — Plant Series
ShadeDark Brown
Volume420 ml
FunctionColour · Shampoo · Conditioner
Grey coverage100%
Processing time10–20 minutes
Colour longevityUp to 6 months
FormulationParaben-free · Ammonia-free
Suitable forMen and women · All hair types
IncludesProduct · Protective gloves
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Our commitment to you
Fast UK dispatch
Secure packaging
uk seller
Hassle-free returns
100% genuine product
Buyer protection