The product is a set of 12 football trading cards featuring players from the Atlanta Falcons, specifically focused on rookie players. These standard-sized cards are made of card stock and are original prints, not reprints. The cards are in English and pertain to the National Football League (NFL), with a possible connection to the Super Bowl. This lot of sports trading cards would be a valuable addition to any football card collection, especially for fans of the Atlanta Falcons or rookie players.