The product is a PPNC Gummy Gumdrops Squishy Soft toys in a purple color. This sensory toy is designed to provide a soft and squishy feel, similar to NeeDoh. They are intended for special needs and autism individuals, offering a fun and educational play experience. The viral and new nature of the product suggests that it is likely to be popular among those looking for unique and engaging toys to stimulate sensory experiences.