OVERVIEW

Chocolat Guérin-Boutron advertising cards (trade cards) were colour lithographed promotional cards issued by the French chocolate company Guérin-Boutron (Paris) mainly from the 1880s to the early 1900s. They were typically included in chocolate packages or given to customers to encourage brand loyalty—similar to cigarette cards. The fronts featured richly illustrated scenes—children, sports, history, animals, travel, customs, or exotic scenes. The backs usually carried advertising text for the chocolate (often in French), sometimes boasting awards and medals.

POSTAGE DISCOUNTS

Pro-rata postage discounts apply with multiple purchases. Excess postage will be refunded once the sets are shipped.

QUALITY AND SCANNING

Cards are scanned front and back using a Canon Lide 400. The scans are not altered and indicate to the best of the technology the quality of the cards. The software is not enabled to straighten edges.  The photos form part of the sales offer and item description. The scale of the image shown tends to heighten any imperfections. Please message if you have any questions.

I try and match quality to the following grading, but please check the photos before ordering:

MINT - As Issued

EXCELLENT - As you would expect, clean cards with sharp edges and corners

VERY GOOD - Generally nice cards, maybe a small mark, light soiling, slight softening of edges or rounding of corners. No Creases. Small gum marks / paper residue apparent.

GOOD - Possibly marked or grubby cards, softening of edges and rounded corners, perhaps a minor crease.

FAIR - Generally in worse condition than 'Good', very worn, could be very dirty or have more obvious marks and creases.

POOR - Badly creased or torn.