Sensodyne Pronamel Daily Protection Enamel Toothpaste is a daily fluoride toothpaste that helps protect against cavities and tooth decay (1) while making your enamel stronger and more resistant to the effects of acids, every day. Enamel is the vital layer of protection for your teeth and keeping it strong is very important. Pronamel Daily Protection toothpaste is specially formulated to release more fluoride to the enamel to help protect enamel and contains potassium nitrate to help relieve 'dentin hypersensitivity'(1). This formula contains no SLS and no phosphates, features low abrasivity, and maintains a neutral pH. Use Pronamel, the #1 Dentist Recommended toothpaste for protecting and strengthening enamel, every day to keep your teeth strong and healthy. (1) With twice-daily brushing, when used as directed