Heyday™ true wireless earbuds in sky blue feature active noise canceling, Bluetooth 5.3 connectivity, IPX4 sweat resistance, and a rechargeable case providing up to 20 hours of total playback, brand new in original packaging. Heyday is a private-label consumer electronics and accessories brand developed by Target and launched in 2018. The brand focuses on affordable, design-forward tech accessories (audio, charging, cases) aimed at everyday consumers. heyday products are not positioned as premium audio but are well-regarded for value, modern aesthetics, and reliability, which makes them solid performers on eBay when priced competitively.