The product is a textbook titled "Business Research Methods" authored by Desarbo, Jon C. Carr, Barry J. Babin, Mitch Griffin, and William G. Zikmund. Published by Cengage South-Western in 2009, this hardcover book is 696 pages long and written in English. It covers subject areas in marketing, management, and general business research methods, making it a comprehensive resource for students and professionals in the field of economics and business. With a clear focus on practical applications and insights, this textbook is a valuable tool for those looking to enhance their understanding of research methodologies in a business context.