The product is a 1991 Pro Set trading card featuring football player Barry Sanders, known as the 'Heisman Hero'. This specific card, numbered #39 in the set, showcases Sanders during the 1991 season. As a sought-after collectible in the sports trading card market, it holds value for fans and collectors alike who appreciate the iconic player and the historic set. This card is a representation of Sanders' achievements and legacy in football, making it a prized possession for enthusiasts of the sport.