DESCRIPTION OF ITEM:  "PRETTY CURVES WINS"....A HORSEBACK EQUESTRIAN STEEPLCHASE WOMAN RIDER ......WITH HER "LESS CURVEY" SHADOW FIGURE BEHIND HER.  WHAT A HILARIOUS ADVERTISING CAMPAIGN FOR LUCKY STRIKE CIGARETTES...TO EMPHASIZE WHEN YOU ARE TEMPTED TO OVER-INDULGE IN EATING .....REACH FOR A LUCKY STRIKE CIGARETTE INSTEAD!  BUT...BE MODERATE!....   THERE ARE NUMEROUS ADS IN THIS CAMPAIGN USING THIS SAME SLOGAN AND OTHER SPORT IMAGES.   

ARTIST:  UNKNOWN

DETAILS:  Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies."   
The company's advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette's flavor, who often referenced its toasted tobacco as a distinguishing feature. In 1937–38, American Tobacco paid $130,000 ($3.2 million in 2019 USD) to 16 Hollywood actors and actresses for their endorsement of Lucky Strike. The highest paid were Joan Crawford, Gary Cooper, Clark Gable, Myrna Loy, Robert Taylor, and Spencer Tracy, who were each paid $10,000 (roughly $178,000 in 2019 USD). "Luckies" were the cigarette of choice for famous smoker Bette Davis, who smoked them until the final years of her life (The New York Times noted during the year of her death that she had switched to Vantage filtered cigarettes).

PLEASE SEE PHOTO FOR DETAILS AND CONDITION OF THIS NEW POSTER

SIZE OF POSTER PRINT - 12 X 18 INCHES

DATE OF ORIGINAL PRINT, POSTER OR ADVERT - 1930

At PosterPrint Shop we look for rare & unusual ITEMS OF commercial graphics from throughout the world. We purchase them and add to our collection. We use our collection to photograph items for production of PosterPrints.

The PosterPrints are printed on high quality 48 # acid free PREMIUM GLOSSY PHOTO PAPER (to insure high depth ink holding and wrinkle free product)

Most of the PosterPrints have APPROX 1/4" border MARGINS for framing, to use in framing without matting.

MOST POSTERPRINTS HAVE IMAGE SIZE OF 11.5 X 17.5.

As decorative art these PosterPrints give you - the buyer - an opportunity to purchase and enjoy fine graphics (which in most cases are rare in original form) in a size and price range to fit most all.

As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.

Should you have any questions please feel free to email us and we will do our best to clarify.

We use USPS.  We ship in custom made extra thick ROUND TUBES..... WE SHIP POSTERPRINTS ROLLED + PROTECTED BY PLASTIC BAG

WE ship items DAILY.

For multiple purchases please wait for our invoice... THANKS.

We pride ourselves on quality product, service and shipping. 

POSTERPRINTARTSHOP



 

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