The name refers to the fabled Fountain of Youth, which was said to be located in Florida. Florida Water was introduced by the New York City perfumer Robert I. Murray, in 1808 and was regarded a unisex cologne, suitable for men and women alike. Florida Water remains popular as a 'retro' toiletry product, complete with elaborate, nostalgic packaging design. The enduring popularity of world-famous Florida Water is due to its wonderful light floral scent with lemon overtones. Unchanged since 1808, this revitalizing scent is used as an invigorating splash, aftershave, or fragrant addition to the bath. For more than 200 years men and women have loved the Florida Water scent, named for the Fountain of Youth.