100% grey coverage
L'Oréal Paris Preference, the expert of permanent, fade-defying luminous hair colour.
Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects.
Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks.
Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application.
Be colour safe and always do your 48-hour patch test.
New & Boxed