The 20th anniversary of QQ is a legend of the evergreen Internet products, which witnessed the growth of the well-known Penguin IP. It represents the spirit of tenacity and forging ahead in Tencent. Though it has been for 20 years, we still follow the initial mind and keep the passion to enhance the quality of life through Internet services. To imply the arrival of a new milestone, we designed the Space QQ who is exploring the field of science and technology as the brand concept of this anniversary. Just like the brave astronauts exploring the unknown universe, QQ keeps changing and growing with the initial willing, and provides users with more technological and innovative services. Moreover, it also implies the vision of Tencent to constantly explore the future and realize “Tech for Social Good”.
In the first stage of design, the logo is designed around “being interesting and technological”. We decide to start with the number “20” by combining it with QQ and space elements. This implies that QQ is continuously exploring the outside world and looking for the interesting content from multiple dimensions of vision. To fit the style of “universe exploration”, we design the exclusive badge for this exhibition, which adopts the concept of space and combines with elements of stars, starry sky, astronauts and so on. Simple geometry and bold color are consistent with the youth trend of “QQ is more fun”.