This textbook is a valuable resource for those interested in services marketing. The book covers a range of topics, including people, technology, and strategy. It was published by Prentice Hall PTR in 2006 and has since been revised. The authors, Christopher H. Lovelock and Jochen Wirtz, provide a comprehensive analysis of the subject, making it an ideal reference for students and professionals alike.

The book is a hardcover format with 672 pages, and it measures 11.2 inches in length, 8.5 inches in width, and 1.2 inches in height. It is written in English and features the publication name, book title, publisher, publication year, author, number of pages, and several other aspects. This textbook belongs to the category of Books & Magazines, Textbooks, Education & Reference, and Study Guides & Test Prep.